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Instructor Name

Atul Bengeri

Category

General

Reviews

4.8 (4 Rating)

Course Requirements

Market Segmentation

Course Description

Market Segmentation

Course Outcomes

Market Segmentation

Course Curriculum

1 The importance of Market Segmentation - Intro & Definition
Preview 2 Min


2 Criteria for Market Segmentation
Preview 2 Min


3 Process of Market Segmentation
Preview 2 Min


4 Benefits of market segmentation
Preview 2 Min


5 Market Segmentation 1
Preview 2 Min


6 Market Segmentation 2
Preview 2 Min


Instructor

Atul Bengeri

4.8 Rating
4 Reviews
5 Students
5 Courses

An EdTech, HealthTech Entrepreneur! Enjoying the journey, the highs and the lows; learning through the journey, the knows and the know nots! Building products, shaping strategies and scaling new heights!

An individual with over 22-years of successful track record on Digital Transformation in the IT Enterprise, Government, Healthcare, Education and Smart City Segment with focus on Evangelizing across verticals working on my strengths of Strategic Planning, Strong Leadership, Program Management, Partnerships / Alliance Management and the ability to meet goals as well as identify and develop new opportunities in competitive and niche markets.

A process driven individual and practices applying the Design Thinking process.

Excellent communication skills; ability to develop and leverage relationships at all levels within and outside the organization. Excellent leadership, planning, and organizational skills.

Presently an Entrepreneur, working in the Education & Health data management domain; as the Director of a startup M/s AcumenToday Pvt., Ltd., based out of Pune.

Pursuing my Doctorate in Data Science using Big data and IoT platforms under the Computer Management faculty.

As an academician, involved in Design, Development and Implementation activities focused in the Education vertical / segment along with engaging with the end-user community for effective deployment of B2B & B2C solutions.

As adjunct Professor and Vising faculty, I have taught specific subjects like Management Information Systems (MIS), Decision Support Systems (DSS), Executive Information Systems (EIS), Data Analytics, Consumer Behaviour, Organizational Behaviour, Marketing Strategy, Branding, AI, ML and programming subjects viz., C, C++, R Programming, Python and HDFS for the PG students.

Current academic assignments includes -
1. Facilitating the 'Managing Innovation and Entrepreneurship' unit for online MBA students at Victoria University.
2. Academic Coach for Data Science subjects at Royal Melbourne Institute of Technology University, Australia.

As part of the founding member of Society of Data Science (S4DS) https://s4ds.org/ have been in the forefront of proliferating and propagating the nuances of Data Science across academicians, corporates and student community across a few countries through various technical programs, sessions, seminars and conferences.

Student Feedback

Market Segmentation

5

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